Global Elite Sports Group is the result of a unique combination of individuals coming together with the goal of creating a different type of player agency, one that has taking care of you at the center.
Each of the organization’s principles have charted slightly different courses in the game – from coaching and physical training to club direction and player representation. Through all of these experiences we have shared both a deep love for the game of soccer and a desire to build a world-class soccer organization that puts athletes first.
As our careers evolved and relationships deepened, we saw an opportunity together to bring to life the type of player-focused soccer organization we envisaged.
As parents, coaches, scouts and club directors, we have lived the ups and downs of youth, college and professional soccer, and can personally relate to the challenges that you are facing, as well as your wants, needs and desires.
While working all over the world we focus on facilitating player moves between the North American market and Europe.
We feel confident that, when working with us, you will sense the difference that our player focus and unique personal attributes provide, which is embodied in the motto of our organization and that we live by: Inspiring Excellence.
Global Elite Sports Group was founded by individuals who have lived the game of soccer at every level, understand what you are going through and are passionate about helping you get the most out of your career.
© 2024 Global Elite Sports Group, All rights reserved.
Having spent most of his life being involved with the sport of soccer in the United States and abroad, Massoud has gained a deep knowledge of the game both nationally and globally. Involved in youth soccer in Atlanta, Georgia for over 20 years, Roushandel is considered one of the most successful youth coaches in Georgia soccer history and one of the pioneers of personally developing and merging youth clubs in Atlanta to create better opportunities for greater numbers of elite players. He compiled an impressive list of accomplishments that includes placing hundreds of players in top college programs, youth national teams and into the professional ranks.
Massoud was also head coach/owner-operator of two different USL Premier Development league (PDL) teams in Georgia, and through those teams he developed several players that went on to play and are still playing for professional teams in Major League Soccer (MLS) and United Soccer Leagues (USL), including his own son.
After years of developing youth players, the natural progression for Massoud was to start helping players in their quest to reach professional status and negotiating their contracts. Thus, he transitioned into the world of player management and representation. Having watched and guided his own son through that journey, Massoud again possesses a unique perspective of what a player’s wants, and needs are from his agent.
Roushandel has spent the last 15 years abiding by this principle as he has developed into a seasoned player agent with an eye for talent and a keen set of negotiating skills. Massoud is FIFA-certified Licensed Player Agent and Match Agent who is also authorized to represent minors. He has spent time as the director of business development for the USL and has worked with some major agencies such as Wasserman Media Group (WMG) and Beswicks Sports. In 2009, Massoud was instrumental in one of the biggest soccer-related transactions in the history of American soccer when he helped broker the sale of the United Soccer League (USL) from Nike to the current ownership group.
Massoud has helped identify, recruit and represent dozens of players for whom he’s helped negotiate contracts in MLS, the North American Soccer League (NASL), the USL and in various leagues across the world. With a major presence in Costa Rica and Central America in general. Massoud is also one of only a handful of American agents who is directly active in the Spanish market and has successfully placed numerous American players in Spain at various levels of clubs, including in La Liga.
Massoud is president and managing partner of Global Elite Sports Group. With numerous offices around the world and an ever-expanding presence in our home market, the United States, Roushandel has his sights set on making sure GESG becomes one of the most successful and most respected player management agencies in the world.
Joseph Marc Serralta Ives graduated from Houston Baptist University with a double major Bachelor of Arts degree in Mass Media and Spanish. Mr. Serralta Ives was inducted into the Puerto Rico Soccer Hall of Fame in 2007 and the Houston Baptist University Hall of Fame in 2012. For the past 30 years, he has made substantial efforts towards the development of professional and amateur soccer not only in Puerto Rico, but also in the United States. His previous companies, Nijovi Sports Group, Only Soccer and C4.W/Sports, worked in the sports marketing, player management and advertising arenas for over eighteen years creating a bridge in sports between the new and old world. His new ventures under P91-Holdings include, Puerto Rico Soccer League (Puerto Rico’s professional elite league and the only pro league in the world that is a signatory to the United Nations Sports for Climate Change), Group14 Stadium Ventures (Puerto Rico’s new sports infrastructure project), Basalt Technologies (Puerto Rico’s most innovative corporation in green sustainable construction materials) and the new Global Elite Sports Group a full service sports marketing and player management company with an association with the best agents in the world such as Jorge Mendes housing elite professional soccer players such as USMNT Gio Reyna and MLS League Champion Sebastian Ibeaga. All corporations are mandated with the goal of developing projects that will be heavily invested in creating a financial and social ecosystem through sports that use renewable energy and all best available technologies to reduce the carbon footprint in Puerto Rico.
Joseph Marc Serralta Ives’ professional level soccer career began in 1979, under an amateur contract status at the age of 15 playing friendlies and cups with Roosevelt FC in his native Puerto Rico. He would then join Liga Superior powerhouse Remanso FC in 1979. That year, El Remanso F.C. would be crowned Champions of La Liga Superior and he would earn the Rookie of the Year Award of the League and the Top Scorer Award for his team, scoring an unprecedented 22 goals in 20 games. He would later play for Roosevelt F.C., Quintana F.C. and La Casa de España, winning several championships with these teams as well. His career as a professional soccer player includes teams such as the Puerto Rico Islanders F.C. (USL-1995), Charlotte Eagles (USISL-1994; the only Christian professional sports franchise in the world), Tacoma Stars (1986), Sports Life (1986; a Christian ministry using soccer as a vehicle to evangelize), Houston Dynamos (USL- 1984) and a short stint with Union Popular Langreo in Spain (1993).
As a proud former member of the Puerto Rico National Soccer Team (13 yrs.), Joseph Marc Serralta Ives amassed over 50 caps and had the distinction of holding the Career Scoring Record for the National Soccer Team until recent years. He participated in one World Cup elimination phase, two Junior World Cup elimination phases as well as many international tournaments around the world. Real Madrid C.F., U.D. Logroñes CF, UNAM, Atlético Zacatepec, C.F. América, Cruz Azul F.C., Millonarios F.C. are amongst some of the more notable teams he played against. In 1978 he had the distinction of scoring the historic goal that gave Puerto Rico its first historic win against CONCACAF powerhouse and 1974 World Cup team Haiti. His career includes games against Trinidad and Tobago, Jamaica, Haiti, USA, Canada, Guatemala and many of the Caribbean Nations.
In 1981, Joseph Marc Serralta Ives was recruited by Houston Baptist University, where he set scoring, assist and points records at the NCAA 1 level. He became the first freshman in history to be nominated for the “Athlete of the Year Award” given by Houston’s Association of Sportswriters and Broadcasters in ’81-’82 alongside Olympic Gold Medalist Carl Lewis. In 1982 he returned to Puerto Rico where he played for La Universidad del Sagrado Corazón, where he won the collegiate national soccer championship. His coaching career includes youth soccer for 20 years, High School Head Coach for 15 years, Houston Baptist University Assistant Coach for 1 year and University of Houston Men’s Club Program for 2 years.
Mr. Serralta Ives’ experience in the advertising, entertainment and marketing arenas spans over 25 years. In his early years he managed artists in the music industry, promoted concerts and events as well as designed some of the most recognized clubs in the city. In 1994 he co-founded the Puerto Rico Islanders F.C. and served as Co-Owner/VP/GM and Player. The following year he established and co-owned the Houston Hurricanes, earning the distinction of becoming the first Puerto Rican to own a professional sports franchise in the United States and in 1996 he was voted as Houston’s #1 Professional Team Owner. He has promoted international soccer friendly matches including the attendance record setting 1998 Pre-Libertadores (attended by 27,000), as well as a benefit game for the injured in the Guanajuato Explosion of 1999. He served on the Board of the United States Association of Indoor Wheelchair Soccer, the USL Marketing Committee from 1995-2000 (the largest professional soccer league in the country), and many other sports development organizations and committees.
In the corporate world, Mr. Serralta has excelled in the sales and marketing arena. As an executive sales manager for Pep Boys, Manny, Moe and Jack, Mr. Serralta covered 28 states for a total of 228 stores (25% of the company’s stores) as a Regional Fleet Sales Manager becoming the #1 Sales Executive by remaining a positive sales producer (even during the economic downturn of 2008). He then went on to set impressive sales goals with Reading Truck Group as a Regional Sales Manager in the Southwest Territory. He developed the first brick and mortar partnership in the territory between Reading and Anchia’s Fleet Services estimated to be worth over 25 million dollars, which in turn, created a pipeline of business that has shattered all sales projections for the area and the company.
As an educator he served as the Head of the Foreign Language Department of Second Baptist School from 2000-2004. During that period of time, he spearheaded the implementation of the school’s first ever Women’s Varsity and Middle School Soccer Programs in 2001. He would also serve as the Electives Department Chair as well as the Men’s Varsity Soccer Head Coach from 2010-2015. In 2022 he joined St Francis Episcopal School where serves as Head of the Spanish Department, Program Head for both boys and girl’s soccer and has coached soccer, lacrosse (two undefeated championships) and field hockey.
Founder
Over the last 30 years Pablo has developed his expertise in the areas of Human Resources and Marketing, both in Argentina and the USA. In 2001 he served as public relations manager with the Houston Hurricans FC, and from 2005, he served as Sports Manager for South America at Nijovi Sports Group, overseeing negotiations of Argentine players with the MLS, such as Martín Andrisi, Ramón Ábila and others.
He currently performs representation tasks in Argentina for Global Elite Sports Group, in addition to providing professional advice and consulting at an individual level, as well as for various entities, which include coordinating groups, giving courses, workshops and seminars.
At the same time, he periodically publishes articles in different blogs and magazines, on topics related to sports coaching, psychology, sociology, human resources, neuromarketing, etc.
Pablo’s expertise encompass Marketing, Social psychology, Sports Psychology, Sports Coaching, Life Coaching, and Neurocoaching.
Marion’s career has spanned over 28 years with experience in financial, consumer products and service-related industries. A Wharton Business School graduate, she has led marketing and operations teams to drive the growth of media companies, corporate brands, and e-commerce startups with digital marketing strategies and customer acquisition efforts.
For NC Digy, a digital-focused agency with global-scale expertise in all things digital, which include technology for smart cities, Blockchain, artificial intelligence and data management solutions, as well as digital content and advertising solutions, Marion managed all marketing initiatives. There, she built a high-performance digital marketing team to serve new clients. Marion also managed the company’s strategic development, which included new investor opportunities, client pitches, government RFPs, and the development of revenue-generating business models. NC Digy has had an extensive roster of clients including American Airlines, Chevron, Citibank, Anheuser- Busch, Hilton, AvMed, Johnson & Johnson, NFL, and Burger King.
Previously, as co-founder of FreshConnect, a Marketing & PR company, Marion provided strategic marketing consulting for a variety of clients from the hospitality, fashion, financial services, security services, healthcare, yacht manufacturing, and non-profit industries.
As the head of marketing and operations for Ellis Diversified, a Florida real estate development and investment firm accountable for over 10 million square feet of real estate, Marion built and successfully led cross-functional team of marketing professionals to sell over 400 residential units in excess of $115 million.
Early in her career, Marion developed the Hispanic marketing infrastructure for the health and beauty vertical of Venture Media, a Baltimore-based direct-response marketing agency, where she managed all staffing, training, budget administration, customer service, database, and accounting for the new division.
Marion also co-founded Vision in Planning, a corporate and incentive event planning company with high-profile clients such as SunTrust (now Truist), Citrix and the Hispanic Chamber of Commerce.
Her breadth of experience in both the corporate and entrepreneurial worlds, as well as her background in both marketing and finance, enable her to align and maintain a balance between creative development and financial goals.
Marion is active with and has served as Past President of Jack & Jill Children’s Center, a center geared to break the cycle of poverty for children of low-income, working families. A Leadership Miami graduate, she has served on the Hispanic Investment Board, Hispanic Marketing Committee, and Business Development Committee of the Greater Miami Chamber of Commerce. Marion is also a member of the Wharton Alumni Club.
Advisor & Scout, Colombia
Luis Cardona is an industry professional who serves as Global Elite’s Advisor and Scout in Colombia. Luis is an expert in the Colombian football market, and he supports GESG’s global expansion by identifying talent and strengthening relationships with clubs in Colombia.
Born in San Diego, California to parents originating from Cali, Colombia, Luis began playing professionally at the age of 15-years-old for Brazilian club CFZ DO ZICO. He then headed to Costa Rica where he played for Barrio Mexico and then in Canada for the York Region Shooters. Luis then took his talent to the U.S. and joined the San Jose Earthquake’s U-23 squad. He finished his professional career playing in his hometown of San Diego with Albion SC.
After his career, Luis transitioned to the talent identification and player representation side of football. His excellent network and passion to identify talent in Colombia, combined with his experience as a professional player, allows him to help players and potential clients reach their professional goals.
Scouting and Analytics and Social Media Manager
Mr. Miller is a Spring 2023 graduate of the University of Iowa’s Sport and Recreation Management program and joins Global Elite Sports Group with a diverse sporting background, with experiences such as a Summer 2021 internship with the Indoor Football League’s Iowa Barnstormers. However, Evan has always had a keen interest in soccer at all levels across the globe from a young age and has always wanted to leverage his skills in the soccer industry, whether at home or abroad. Evan intends to use the experiences and knowledge gained at Iowa to provide reliable research and analytics on each client and identify suitable clubs for them, as well as maintaining a sleek, modern brand at GESG for the masses to see. Evan’s duties at GESG include everything from curating content and managing the GESG social media channels to identifying and pinpointing possible fits in the US for our European clientele and vice-versa.
Juan Vicente Carvajal serves as Managing Director of Central America and Managing Partner for GESG. As a board-certified attorney in Costa Rica, Juan Vicente has been representing players for over 10 years and has established himself as one of the most respected agents in Central America.
Having negotiated contracts for players throughout Costa Rica and the entire region, he brings a wealth of experience to GESG. All of his clients boast about the fact that Juan Vicente has not only done a tremendous job for them, but that they also view him as a friend and mentor.
Carvajal has been a litigating attorney since 2006. From 2009 to 2012, he was on the board of directors at Liga Deportiva Alajuelense, one of the largest clubs in Costa Rica and the country’s second most successful of all time in terms of titles.
His experiences as part of the leadership for one of Costa Rica’s top clubs were transformational, leading him to take his first steps to becoming an agent. Supported by a friend, he began his career in the world of player representation in 2013 with a firm desire to work basing his efforts on four fundamental pillars: transparency, honesty, trust and sincerity.
