Our
Team

We represent every one
of our clients as if

THEY ARE FAMILY

Global Elite Sports Group is the result of a unique combination of individuals coming together with the goal of creating a different type of player agency, one that has taking care of you at the center.

Each of the organization’s principles have charted slightly different courses in the game – from coaching and physical training to club direction and player representation. Through all of these experiences we have shared both a deep love for the game of soccer and a desire to build a world-class soccer organization that puts athletes first.

As our careers evolved and relationships deepened, we saw an opportunity together to bring to life the type of player-focused soccer organization we envisaged.

As parents, coaches, scouts and club directors, we have lived the ups and downs of youth, college and professional soccer, and can personally relate to the challenges that you are facing, as well as your wants, needs and desires.

While working all over the world we focus on facilitating player moves between the North American market and Europe.

We feel confident that, when working with us, you will sense the difference that our player focus and unique personal attributes provide, which is embodied in the motto of our organization and that we live by: Inspiring Excellence.

FOUNDERS

Global Elite Sports Group was founded by individuals who have lived the game of soccer at every level, understand what you are going through and are passionate about helping you get the most out of your career.

President | Founder

TEAM MEMBERS

Senior Director – Argentina

Head of Marketing

Scouting/Analytics and Social Media Manager

MASSOUD ROUSHANDEL

President | Founder

Having spent most of his life being involved with the sport of soccer in the United States and abroad, Massoud has gained a deep knowledge of the game both nationally and globally. Involved in youth soccer in Atlanta, Georgia for over 20 years, Roushandel is considered one of the most successful youth coaches in Georgia soccer history and one of the pioneers of personally developing and merging youth clubs in Atlanta to create better opportunities for greater numbers of elite players. He compiled an impressive list of accomplishments that includes placing hundreds of players in top college programs, youth national teams and into the professional ranks. Massoud was also head coach/owner-operator of two different USL Premier Development league (PDL) teams in Georgia, and through those teams he developed several players that went on to play and are still playing for professional teams in Major League Soccer (MLS) and United Soccer Leagues (USL), including his own son. After years of developing youth players, the natural progression for Massoud was to start helping players in their quest to reach professional status and negotiating their contracts. Thus, he transitioned into the world of player management and representation. Having watched and guided his own son through that journey, Massoud again possesses a unique perspective of what a player’s wants, and needs are from his agent. Roushandel has spent the last 15 years abiding by this principle as he has developed into a seasoned player agent with an eye for talent and a keen set of negotiating skills. Massoud is a registered intermediary with the United States Soccer Federation, The Costa Rican Football Federation and the Spanish Football Federation. He has spent time as the director of business development for the USL and has worked with some major agencies such as Wasserman Media Group (WMG) and Beswicks Sports.
JOEY SERRALTA

Founder

Joseph Marc Serralta Ives has a Bachelor of Arts in Mass Media and Spanish from Houston Baptist University. Mr. Serralta Ives was inducted into the Puerto Rico Soccer Hall of Fame in 2007 and the Houston Baptist University Hall of Fame in 2012. For the past 30 years, he has made substantial efforts towards the development of professional and amateur soccer not only in Puerto Rico, but also in the United States. His previous companies, Nijovi Sports Group, Inc. and Only Soccer, Inc., worked in the sports marketing and advertising arenas for over eighteen years creating a bridge in sports between the new and old world. His new ventures under P91 Holdings and ARX Sports Capital include Puerto Rico Soccer League (Puerto Rico’s professional elite league and the only pro league in the world that is a signatory to the United Nations Sports for Climate Change), Group14 Stadium Ventures (Puerto Rico’s new sports infrastructure project), Basalt Technologies (Puerto Rico’s most innovative corporation in green sustainable construction materials) and C4.W/Sports, a full service sports marketing and management company that houses many new brands in the sporting industry. All corporations are mandated with the goal of developing projects that will be heavily invested in creating a financial and social eco-system through sports that uses renewable energy and all best available technologies to reduce the carbon footprint in Puerto Rico.
JAIME IBAÑEZ

Founder

Mr. Ibáñez currently serves as Director of I&C Global Consulting, LLC, a consulting firm dedicated to developing and facilitating business relationships among companies in the energy industry mainly in Europe, Latin America and West Africa. Prior to that, Mr. Ibáñez served as President of I&G Energy, LLC until November 2013. Mr. Ibáñez has extensive experience in marketing and business development as well as expertise in providing in-depth analysis of potential business and investment opportunities in overseas markets. He has also served as advisor to Wind Activa Bucuresti & Development, a wind farm company building and developing a US$230,000,000, 117 MW project located in the Filipesti and Saucesti municipalities of Romania. Mr.Ibáñez has also served as International Advisor and Member of the Advisory Board for CAVA Energy. Before then Mr. Ibáñez was Executive VP at Cahrrera International, Inc. a full-service fracking tank and logistics company, which eventually moved its headquarters and operations to Venezuela in 2000. Mr. Ibáñez has also been involved in the sports management business since 1983 and has extensive experience in the international sports market, recruiting elite level athletes from Latin America, Europe and Africa. From 1991 to 1995, he served as International Scouting Consultant to the Houston Rockets and was the first person to recognize Yao Ming’s NBA potential while he was training at the United States Basketball Academy with the Chinese National team and advised then Rickets’ GM, Carroll Dawson (CD) about his find. He also served as Assistant GM to the Houston Dynamos FC of 1984 (Houston’s professional soccer team).

Over the last 30 years Pablo has developed his expertise in the areas of Human Resources and Marketing, both in Argentina and the USA. In 2001 he served as public relations manager with the Houston Hurricans FC, and from 2005, he served as Sports Manager for South America at Nijovi Sports Group, overseeing negotiations of Argentine players with the MLS, such as Martín Andrisi, Ramón Ábila and others. 

He currently performs representation tasks in Argentina for Global Elite Sports Group, in addition to providing professional advice and consulting at an individual level, as well as for various entities, which include coordinating groups, giving courses, workshops and seminars.

 At the same time, he periodically publishes articles in different blogs and magazines, on topics related to sports coaching, psychology, sociology, human resources, neuromarketing, etc.

Pablo’s expertise encompass Marketing, Social psychology, Sports Psychology, Sports Coaching, Life Coaching, and Neurocoaching.

PABLO PUCCIO

Senior Director – Argentina

MARION MARVIL

Head of Marketing

Marion’s career has spanned over 28 years with experience in financial, consumer products and service-related industries. A Wharton Business School graduate, she has led marketing and operations teams to drive the growth of media companies, corporate brands, and e-commerce startups with digital marketing strategies and customer acquisition efforts.

For NC Digy, a digital-focused agency with global-scale expertise in all things digital, which include technology for smart cities, Blockchain, artificial intelligence and data management solutions, as well as digital content and advertising solutions, Marion managed all marketing initiatives. There, she built a high-performance digital marketing team to serve new clients. Marion also managed the company’s strategic development, which included new investor opportunities, client pitches, government RFPs, and the development of revenue-generating business models. NC Digy has had an extensive roster of clients including American Airlines, Chevron, Citibank, Anheuser- Busch, Hilton, AvMed, Johnson & Johnson, NFL, and Burger King.

Previously, as co-founder of FreshConnect, a Marketing & PR company, Marion provided strategic marketing consulting for a variety of clients from the hospitality, fashion, financial services, security services, healthcare, yacht manufacturing, and non-profit industries.

As the head of marketing and operations for Ellis Diversified, a Florida real estate development and investment firm accountable for over 10 million square feet of real estate, Marion built and successfully led cross-functional team of marketing professionals to sell over 400 residential units in excess of $115 million.

Early in her career, Marion developed the Hispanic marketing infrastructure for the health and beauty vertical of Venture Media, a Baltimore-based direct-response marketing agency, where she managed all staffing, training, budget administration, customer service, database, and accounting for the new division.

Marion also co-founded Vision in Planning, a corporate and incentive event planning company with high-profile clients such as SunTrust (now Truist), Citrix and the Hispanic Chamber of Commerce.

Her breadth of experience in both the corporate and entrepreneurial worlds, as well as her background in both marketing and finance, enable her to align and maintain a balance between creative development and financial goals.

Marion is active with and has served as Past President of Jack & Jill Children’s Center, a center geared to break the cycle of poverty for children of low-income, working families. A Leadership Miami graduate, she has served on the Hispanic Investment Board, Hispanic Marketing Committee, and Business Development Committee of the Greater Miami Chamber of Commerce. Marion is also a member of the Wharton Alumni Club.

EVAN MILLER

Scouting and Analytics and Social Media Manager

Mr. Miller is a Spring 2023 graduate of the University of Iowa’s Sport and Recreation Management program and joins Global Elite Sports Group with a diverse sporting background, with experiences such as a Summer 2021 internship with the Indoor Football League’s Iowa Barnstormers. However, Evan has always had a keen interest in soccer at all levels across the globe from a young age and has always wanted to leverage his skills in the soccer industry, whether at home or abroad. Evan intends to use the experiences and knowledge gained at Iowa to provide reliable research and analytics on each client and identify suitable clubs for them, as well as maintaining a sleek, modern brand at GESG for the masses to see. Evan’s duties at GESG include everything from curating content and managing the GESG social media channels to identifying and pinpointing possible fits in the US for our European clientele and vice-versa.

LUIS CARDONA

Advisor & Scout, Colombia

Luis Cardona is an industry professional who serves as Global Elite’s Advisor and Scout in Colombia. Luis is an expert in the Colombian football market, and he supports GESG’s global expansion by identifying talent and strengthening relationships with clubs in Colombia.

Born in San Diego, California to parents originating from Cali, Colombia, Luis began playing professionally at the age of 15-years-old for Brazilian club CFZ DO ZICO. He then headed to Costa Rica where he played for Barrio Mexico and then in Canada for the York Region Shooters. Luis then took his talent to the U.S. and joined the San Jose Earthquake’s U-23 squad. He finished his professional career playing in his hometown of San Diego with Albion SC.

After his career, Luis transitioned to the talent identification and player representation side of football. His excellent network and passion to identify talent in Colombia, combined with his experience as a professional player, allows him to help players and potential clients reach their professional goals.

JUAN VICENTE CARVAJAL

Founder

Juan Vicente Carvajal serves as Managing Director of Central America and Managing Partner for GESG. As a board-certified attorney in Costa Rica, Juan Vicente has been representing players for over 10 years and has established himself as one of the most respected agents in Central America.
Having negotiated contracts for players throughout Costa Rica and the entire region, he brings a wealth of experience to GESG. All of his clients boast about the fact that Juan Vicente has not only done a tremendous job for them, but that they also view him as a friend and mentor.
Carvajal has been a litigating attorney since 2006. From 2009 to 2012, he was on the board of directors at Liga Deportiva Alajuelense, one of the largest clubs in Costa Rica and the country’s second most successful of all time in terms of titles.
His experiences as part of the leadership for one of Costa Rica’s top clubs were transformational, leading him to take his first steps to becoming an agent. Supported by a friend, he began his career in the world of player representation in 2013 with a firm desire to work basing his efforts on four fundamental pillars: transparency, honesty, trust and sincerity.